In a major boost to India’s growing pet
ecosystem, Australia’s leading pet care company, Vritus, has announced
its foray into the Indian market. Renowned globally for its research-driven,
vet-approved products, Vritus brings a refreshing focus on holistic pet care
tailored to Indian conditions.
Driven by a core mission—to make pets
happy—Vritus combines international expertise with local insight. Its offerings
span nutritional supplements, grooming products, wellness aids, and
treats—developed by veterinarians, nutritionists, and pet behaviorists.
Pet Care, the Premium Way
What sets Vritus apart is its commitment to
quality and science. All products undergo rigorous safety testing and
are formulated with carefully selected ingredients. This assures pet parents of
both effectiveness and trust, two things often missing in a fragmented
pet care market.
As pet ownership rises across India,
there’s growing demand for solutions that go beyond basic feeding or hygiene.
Vritus meets this demand with a 360-degree wellness approach, catering
to both the physical and emotional health of pets.
Why India?
India is witnessing a pet care revolution.
With 32 million pets, rapid urbanization, and an increasing number of nuclear
families, pet parenting is on the rise. Digital-savvy millennials and Gen Z pet
owners are actively seeking premium, easy-to-access care solutions—which Vritus
is uniquely positioned to deliver via its D2C model.
“Indian pet parents are more informed than
ever. They want what’s best for their pets, and that’s exactly what Vritus
offers—global quality, personalized for India,” said a company representative.
Looking Ahead: Education Meets
Innovation
In addition to product rollouts, Vritus
aims to invest in awareness and education. The brand is set to launch
localized campaigns that promote pet health literacy and help pet parents make
better, science-based decisions.
As India’s pet care space becomes more
sophisticated, Vritus arrives not just as a brand, but as a catalyst for
change—bridging global expertise with Indian heart.