Shakshi’s professional journey began as an Air India air
hostess, where she developed skills in communication, cultural awareness, and
adaptability. Traveling internationally allowed her to gain exposure to diverse
business practices, consumer behavior, and global operational standards. These
experiences not only shaped her strategic thinking but also instilled a sense
of empathy and resilience—qualities that underpin her mentorship philosophy
today.
Transitioning into digital marketing and business strategy,
Shakshi quickly earned recognition as a trusted advisor for organizations
seeking growth and innovation. Her work spans multiple industries, including
hospitality, aviation, retail, technology, lifestyle, and consumer goods.
Through her guidance, brands have successfully navigated digital
transformation, strengthened market positioning, and built meaningful
relationships with their audiences.
In 2018, she founded IBAI: Ideas Beyond AI, a consultancy
focused on integrating strategy, creativity, and technology to drive business
growth. Beyond delivering innovative solutions to clients, Shakshi emphasizes
mentorship as a core component of her work. She believes that empowering others
with knowledge, insights, and strategic guidance is essential for building a
new generation of leaders capable of navigating the complexities of the modern
business world.
Her mentorship philosophy is grounded in several key
principles:
1. Empowerment through Knowledge – Sharing expertise in
business strategy, digital marketing, and brand building to equip mentees with
actionable insights.
2. Encouraging Innovation – Fostering creativity and
problem-solving skills to inspire confidence in decision-making.
3. Building Resilience – Teaching the importance of
adaptability, perseverance, and learning from failures.
4. Ethical Leadership – Guiding future leaders to prioritize
authenticity, empathy, and responsibility in their professional journey.
Shakshi’s mentorship extends to women aspiring to leadership
roles, a demographic she actively supports through workshops, webinars, and
one-on-one guidance. She provides practical strategies for overcoming
gender-specific challenges in business, encourages self-confidence, and fosters
a mindset focused on growth, innovation, and continuous learning.
Her approach to mentorship is deeply personal. Shakshi
believes that effective mentorship requires understanding the unique strengths,
aspirations, and challenges of each individual.
By tailoring guidance to specific goals, she helps mentees
unlock potential, make informed decisions, and pursue ambitious professional
paths.
Beyond formal mentorship programs, Shakshi contributes to
thought leadership by sharing insights through industry conferences, webinars,
and digital platforms. Her expertise in integrating AI, digital marketing, and
strategic brand building provides valuable lessons for emerging leaders seeking
to adapt to the rapidly evolving business landscape.
Under her guidance, many mentees have successfully launched
businesses, enhanced professional capabilities, and achieved leadership
positions. Shakshi’s emphasis on ethical, human-centered business practices
ensures that mentees not only achieve professional success but also contribute
positively to their organizations and communities.
Looking ahead, Shakshi aims to expand her mentorship
initiatives globally, helping more aspiring leaders gain access to knowledge,
resources, and guidance. She envisions a future where mentorship is recognized
as a vital component of professional development, enabling businesses to
cultivate talent, foster innovation, and create sustainable growth.
In conclusion, Shakshi Sagar demonstrates that leadership is
about inspiring, guiding, and empowering others. Through IBAI and her
mentorship efforts, she cultivates future leaders who are equipped to face
challenges, innovate responsibly, and create meaningful impact. Her journey
from aviation to strategic business leadership, combined with her dedication to
mentorship, serves as a compelling model for fostering a new generation of
visionary, ethical, and empowered business professionals.
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